World Vision India has been implementing a country-wide technical program to reduce malnutrition and childhood illness from October 2015 ending September 2020. To support the four priority areas – maternal, newborn, child health and nutrition (with a focus on first 1000 days); water, sanitation and hygiene; food security; and system strengthening – we have adopted Care Groups as the model to enhance maternal and child health practices. This program model has been implemented in 9 blocks (sub-division of districts) spread across four states ie. Odisha, West Bengal, Andhra Pradesh and Telengana.

Prior to the roll out of the intervention, a Barrier Analysis was conducted on key behaviors related to complementary feeding among children aged 6-8 months, birth spacing and use of latrines for defecation. After the data analysis, the technical team was trained on Care Group implementation and they are engaged in rolling out the strategy in these 4 states. As a preliminary step, the training materials, flip books and modules were developed in the local languages – Bengali, Odiya and Telugu. In addition, the monitoring reports and registers expected to be maintained by the Care Group volunteer, promoter and supervisors were also translated into the regional languages and maintained by them.

Presented by: Grana Selvi and Emershia Sharmine of World Vision